Facebook Is Planning To Launch Its Own Real-Time News Notification App

The Social Media Giant Facebook is planning to launch its own real-time news and updates notification app with a motive to lure people to stay away from its well known rival Twitter.

According to the sources, the upcoming Facebook app is indeed in development, although any specific date for the launch of the app has not been disclosed yet.

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Also, there are some rumors surrounding the app, which said the new app would be called Notify.

In August, Business Insider already hinted at the app, mentioning it as an approach to allow users modify their desired alerts to get specific topics and publications. It also added that the new Facebook app will allow for 100 characters on each update and news alert, along with a news reference link that redirect the users to the main source it pulled from.

At present, the app is reportedly testing by a small group of publications in preparation for a likely launch of the app later this month.

Facebook Acquires Shopping Search Engine, TheFind

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The renowned social network company, Facebook has acquired an eCommerce search app, TheFind. As per the source, TheFind announced the deal on its website.

According to TheFind, many of its employees would be joining the social media giant Facebook, and will work on making the better significance of the social media network’s advertising. Also, the search engine of TheFind will go offline in the next few weeks, according to the company.

Although, Facebook did not disclose details of the acquisition with TheFind, Founded in 2006, TheFind raised about $26 million in their three investment rounds in the past, but had not received a flood of cash since 2007.

Facebook’s latest move could also be another big step toward establishing more eCommerce platforms on its site. In July 2014, the Facebook already began testing a “Buy” button on the ads and Page posts by users. Also, it previously explored payments, as well as its own online currency called Credits.

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Facebook unlocks its data stockpile to select advertisers

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Until now, Facebook has been cautious of offering big data to advertisers. It’s a practice, Twitter using for a long time and has profited immensely from it.

But from now onwards, the renowned social media giant is finally making its stockpile available to a handpicked group through topic data, for this purpose, a new analytics tool developed with DataSift, an analytics company.

But for now, the social media giant offering Topic data only in the U.S and U.K. to a selected number of DataSift partners. Also, all of the partners will be approved from Facebook.

According to the Facebook, that is totally privacy-friendly. Even, it will be used only for general insights rather than targeted ads.

So, next time when you’ll update your status, this does mean that the social media giant is looks over and gathering your status updates to hand out information to brands.