Facebook Plans To Display Ads Inside Messenger, You Should Know

The social media giant Facebook might be looking forward to bring in new methods to monetize its renowned app, Messenger.


(Image Source: techcrunch.com)

According to the TechCrunch, the Facebook look forward to initiate showing ads inside of its renowned messaging platform “Messenger”. Facebook could launch its upcoming updates regarding ads in the next couple of months, although they haven’t clear the format of the ads.

But, as per the sources suggests that upcoming ads inside of messaging platform will be different than those Facebook ads that appear elsewhere.

The new messenger ads will only display’s in message threads and advertisers will only be able to serve their ads to users who contacted those businesses via Messenger in the past.

See Also: Shopping Search Engine, TheFind Acquires by Facebook

As a part of the plan, a new kind of personalized URL can be share by businesses, which eventually links back to a new message thread with their page.

The picture is not clear yet when exactly the ads will roll out but according to the sources, they are lineup for Q2 2016 at this time.

Well, there is no doubt that this upcoming update regarding ads on Messenger will be beneficial for businesses, but, on the other hand, Facebook will need to move carefully with this upcoming change as users have a tendency to be too sensitive to overly aggressive advertising.

Original News Source: (Mashable.com via Karissa Bell)

facebook.messenger-third party app

Facebook plans to add up third-party apps to Messenger

facebook.messenger-third party app

(Image Source: i2.cdn.turner.com)

Facebook Messenger is knocked to get a big fix up.

According to the sources, social media giant Facebook plans to declare that it’s opening up Facebook Messenger doors to third-party apps in the course of its upcoming F8 Developer Conference held in San Francisco next week.

The renowned social network is all set to publicize around 20 third-party services and their apps, which will work on top of Facebook Messenger when the incorporation rolls out, according to sources.

Facebook has announced earlier about major new features at its F8 Developer Conference and typically offers to provide guidance, in the way of workshops and discussions on the new features for developers throughout the event.

First stated on Thursday, The upcoming update to Messenger is the company’s latest in a sequence of progress that have enormously expanded the reach of Facebook Messenger over the last year.

Back in 2011, Facebook first introduced Messenger as a standalone app for its users. But last summer the organization proclaimed it would be moving mobile messages out of the main Facebook app entirely. It was the move that angered many of Facebook users at that time.


(Image Source: screenshots.en.sftcdn.net)

As a result, Facebook has been progressively working on to Strengthen Messenger’s feature set, most freshly with the count of mobile payments.

Rather than an add-on to Facebook’s primary service, handed over the messenger’s service to third-party developers will make Messenger its own independent platform. The of ideas of social media giant behind doing this are blurred, but the achievements of renowned apps like WeChat & Line in Asia, which also assistance third-party apps and their services, has evidenced the positive prospect of such a platform.

Although, a lot more will be disclosed during F8 Conference in San Francisco next week. Till stay tuned!!

You May Also Like:

Facebook Acquires Shopping Search Engine, TheFind

Facebook unlocks its data stockpile to select advertisers