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In my previous article, I have covered topic on how to write best adwords ads copies , and today we’ll go to cover how to improve Google Adwords quality score in this easy step by step article. There is no doubt that adwords is indeed a best platform to reach potential customers with targeted keywords as per your industry need. But, when starting your PPC ad campaign, it’s very essential to place your ads on best position in order to get enough clicks from users.
A higher ad position on search page results to a good click through rate for a triggered search query. But what if you have to pay high cost per click to get top rank? This is a common misconception among people using Adwords that getting top rank leads to pay more per click. Well, ads positions are totally based on Google “Ad Rank” method.
Ad Rank basically based on two important factors, the maximum bid (cost) you willing to pay per click and “Quality Score” of your keywords and ads. A good quality score for your Adwords campaign allow you to get a top ad rank for less cost.
Your Adwords quality score calculated by Google for each of your keyword dynamically, including various factors such as how relevant your targeted keyword is to your ad copies serving to users for a search query.
So, let’s give a try to these 9 simple steps to improve Adwords quality score.
1. Generate A List Of Relevant And Targeted Keywords
While working on a PPC campaign, it is very important to set focus about what you want to achieve with your campaign. Don’t get overwhelmed about driving traffic to your site without even knowing what action you actually want from people to take when they visit your site. If you’re offering various products or services, don’t forget to make a relevant list of targeted keywords around them to brainstorm how people will make a search for products and services you’re providing. Sometime it is known as a best practice to ask people around you that on what search terms they will search for these things. Now, take this list to Google Keyword Planner or any of the tools you use for keyword researching and find possible keywords around them to make a group of them. Also, give a close look to the keywords not relevant to your target search terms to use them for negative keywords list later.
2. Separate Targeted Keywords Into Ad Groups
Once, you have done with your keyword list, move to assemble them in different ad groups according to their themes. Such as, keywords around “Commercial Photography” must be put in different ad groups, same as make a separate ad group for keywords around “wedding Photography” respectively. Also remember, themes could be grounded on many diverse concepts such as product attribute, product type, geography etc.
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3. Make Relevant Ad Copies For Each Group
After done with ad grouping of keywords as per their theme, pay attention to create amazing yet relevant Ad copies based on the theme of your keywords. Don’t forget to think about the relevancy of the keywords that how these keywords are going to match with the ads you are going to create, as this the key point of an ad group where your ad copies must interact with your keywords.
4. Test Your Ads With Multiple Ad Copies
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Though, you know how to write Adwords ads copies, even if you are writing your ads carefully, still it is very important to test your ad copies with multiple ads as some will perform far better than other ad copies. It is recommended by experts to run at least two ad copies at the same time to monitor which one is performing well. The best practice to monitor your ads is to keep your ad rotation settings to “Rotate: Show ads more evenly.” Through this setting, Google Adwords will give chance to appear your ad copies on search result equal, which will eventually let you know about better performing ad.
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5. Make A User Friendly Landing Page
Offer a “User Friendly Landing Page” to the visitors is another most important factor to improve quality scores. When you all set to go to create a landing page, make sure that your content and design is reliable with both of your ad copies and keywords. Make sure to use targeted keywords in headers, title tags and content.
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6. Deliver What Users Looking For
People are good at online searches and are very well clear with the things what they are looking for, so make it sure to deliver them exactly what they are searching online. Even, if content, keywords and ad copies of your campaign are relevant, but user’s don’t find any solution to what they are looking for, they will leave your landing page which will eventually lead to a high bounce rate and affect quality scores as a result.
7. Keep A Clear And Easy Approach
When your targeted customers lands on your page through your ads, don’t make them confuse with lots of fancy graphics or text as graphics may increase the load time of your site. Instead, keep a realistic and simple approach with point to point solutions for their queries and also don’t forget to put a call to action in order to get conversions.
8. Try To Perform A/B Testing
A/B testing is a very well-known word in the paid marketing vocabulary. Creating a single landing page to get best results is alone not enough to achieve your PPC campaign goals. It is recommended to go with two different sets of landing pages to settle down with a better one for the purpose of your advertising goals. Even, if you don’t have that much of time to perform A/B Testing, you can try experimenting with landing page layout, content and appearance as small changes from you can put a huge impact in order to bring conversions.
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9. Track Campaign Performance
Tracking your PPC campaign is a very important task to keep maintains your campaign performance. Thus, it is recommended by experts to implement Google Analytics or any third party tools in order to monitor your campaign performance on a regular basis. Continues practice with these tips will eventually improve your campaign quality score, cut down your PPC campaign cost and increase conversion rates.
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