best-social-bookmarking-sites

10 Best Social Bookmarking Sites To Boost Your Off-Page SEO

Now days, regular updates from Google may slow down ranking for your targeted keywords. An expert in SEO can understand the value of OFF-Page SEO as a part of his/her SEO strategy.

SEO is not an easy task what people think today. It requires full dedication and a sharp eye to get updates on changing trends of search engines. Thus, it’s very important to keep a strong hold on your OFF-Page SEO.

Building backlinks is as much important as On-Page SEO. There are several ways to build links, but, social bookmarking is one of the best methods to earn backlinks for your site to boost your SEO strategy.

best-social-bookmarking-sites(Image Source: avatargeneration.com)

So, here are 10 best social bookmarking sites to boost your off page SEO:

1. Reddit.com – (Page Rank 8)

Reddit is a renowned social networking, entertainment and news sharing website where registered users can submit their original content in terms of news, articles, images and links. You can also upvote any link or content you like with a healthy discussion on the topic.

2. Pinterest.com – (Page Rank 9)

Pinterest is a good platform to discover and submit articles in terms of pins from around the globe. Pinterest is well known as a photo sharing site. You can share industry quotes, ideas and images in order to promote your business.

3. Tumblr.com – (Page Rank 8)

Tumblr is best known for offering micro blogging and social networking. You can post multimedia and rich content in a short form of a blog. Tumblr also offer the facility to make your blog private.

4. Delicious.com – (Page Rank 8)

With ultimate features of delicious, you can store, share and discover various bookmarks of your choice from the industry experts.

5. Newsvine.com – (Page Rank 7)

Newsvine is known as a social news sharing site. A user can seed and share news links from an external source. Newsvine also allows a user to take participate in selected social news to discuss news items.
Newsvine is popular with the both users as well as professional journalists.

6. Fark.com – (Page Rank 7)

Fark is a community website which offers members to comment on news and articles which shared on a daily basis from various websites around the globe. A large number of stories submitted every day. Links submitted by any user approved by the admin first and then posted to the main page or any other subsidiary pages.

7. Scoop.it – (Page Rank 7)

Scoop is one of the best platforms to curate, discover and publish amazing content to make it viral and get visibility in the online space. Scoop already has millions of professional users who taking benefit out of it.

8. Slashdot.org – (Page Rank 7)

If you want to publish any news or article around science and technology, then Slashdot is the best platform for you. Slashdot offers a health discussion platform for their user’s to read and discuss about tech and science news.

9. Diigo.com – (Page Rank 7)

In simple words, Diggo is a unique website to offer you quality social bookmarking for your articles and web pages. In addition, a user can also highlight any part of its web page and can also attach sticky notes to any specific highlight.

10. Folkd.com – (Page Rank 6)

Fokld is best known for social searches and social bookmarking of quality content. Users can save and bookmark their links to be visible to other readers, according to their search online.

Although, there are so many other bookmarking sites available on the web for your daily bookmarking, but these are the best social bookmarking sites I have come across. Just give them a try and you’ll see a healthy boost in your traffic and site visits.

So, have a happy bookmarking!!

twitter-for-business-promotion

15 Expert Tips To Promote Your Business On Twitter

Now days, promotion of a business via social media is very essential in order to generate a great brand value as well as good revenues at the same time.

Though, there are many platforms available to promote businesses through social media, but promotion via twitter making a great impact on this domain. There are a large number of businesses like yours that have found great success with twitter.

According to lorirtaylor.com, Twitter now has 270 million active users around the globe. A large majority of users are more active via mobile than desktop users. Approx. 37% of active Twitter users would be more interested to buy from a brand they follow.

But, promotion on twitter is not about a piece of cake, successful companies took time to build a visually appealing brand with a motive to boost their marketing efforts. Now, before moving further, I would like to discuss some basic twitter terms with you, so that you’ll get more familiar with basic useful terms of Twitter.

twitter-tips-for-business-promotion

(Image Source: talentedladiesclub.com)

Basic Twitter Terms:

Tweet: A short form of message or update with a limit of 140 characters.

Retweet: A relevant tweet or update that can be forward by you to your followers.

Mention: Mentioning or marking someone in a tweet using their twitter handles i.e. @hbounthiyal.

Hashtag: A unique phrase or word headed by “#”. Use to create a group of tweets for desired discussions. i.e. #HappyMothersDay

Follow: The well-known process of subscribing to someone Tweets as a follower, whatever they update; their tweets will display in your home tab.

Follower: When someone following your account with a twitter handle and has subscribed to your tweets on their timeline.

So, without killing any time further, here are 15 expert tips to promote your business on Twitter:

1. Create A Great Twitter Handle

While looking to create a handle for your organization, don’t be in a hurry, otherwise you’ll probably going to make it a mess. Try not to go for some fancy or cheesy one, instead, makes it simple & short yet engaging by keeping your brand name in mind.

Avoid using any special characters that will make it tough for the twitter users to remember or search for. For an example, make your handle like @designhilldh instead of @designhill_dh.

2. Build An Eye-Catching & Informative Page

After done with twitter handle, start work on building a great eye-catching and informative brand page for your company. Select a clear and elegant logo design of your company or brand, or if in case, you are a start-up, you can always get one for your brand from renowned logo design crowdsourcing sites.

designhill-twitter-page

(Image source: designhill.com)

Also, don’t forget to use a high resolution header image for your brand page. Try selecting a color theme that majorly fit with your company colors themes. Also, try to highlight your services or products in the header image with informative visuals, which will eventually help to attract the users towards your account.

Make sure to test your twitter page design for different browser compatibility after done with the changes, as cross checking of page design can help you to avoid miss out of profile pic or any important text in the image.

3. Position Your Company As An Influencer

If you are a team of experts in your niche, make sure your team must explore twitter to share their valuable and informative thoughts whether they are publishing a blog or participating in a conference. Also, deliver the latest news or trends of your industry via tweets on a regular basis and don’t forget to mention any recent awards or recognition to your followers.

4. Drive Some Traffic Through Your Content

Believe it or not, twitter is really responsible to drive a large amount of traffic to your site. If, you are not leveraging your Twitter account to drive traffic to your site, you are missing out with potential audience every minute.

Through tweets, you can rotate and promote your same content multiple times by simply changing the text of the tweet. Even, you can schedule your tweets in various time zones as per your industry need.

5. Engage With Your Audience & Followers

Gone are the days when people only use twitter to post their pics and links in tweets. Twitter accounts are really not meant for these activities, it’s a two way communication. Whenever someone mentions you on twitter via their handler, whether in a positive or negative way, you just need to respond as quickly as you can.

fan-follower-engagement

(Image Source: snd1.splashpress1.netdna-cdn.com)

People don’t like a robotic tweet activity and this is the time you can show that there is a real person behind your every tweet and what you really care about. This will help you to gain trust value for your brand.

6. Use 110 or Less Characters For Tweets

It’s really end up with frustration when people trying to retweet a tweet from you and they can’t do so due to use of full 140 characters allowed by twitter for your tweet. So, in order to get your tweet retweeted by the audience on a regular basis, try to keep your tweets less than 110 characters.

7. Don’t Think of Promotion All Time

Using Twitter for promotion is different thing but talk about your product and services every time is different thing, stop doing that. People are aware of your products and services already, so start avoiding tweets about yourself or your company every time; this will lead to losses in interest in your twitter handle by your audience.

8. Make Available Your Tweets For All Time Zones

Different countries have their various time zones, so, in order to reach your audience at relevant time with some informative tweets, try to schedule your posts according to the time zones of your targeted audience. You can always take help of some great online tools like Hootsuite and Postcron to schedule your posts for different time zones.

9. Mention Your Potential Audience

Everyone wants some kind of public recognition and it does really feel good. So, try to give appropriate recognition or mention to any of your customers or influencer who published or speaks on something related to your industry.

10. Take Benefit of Twitter Card

Twitter cards are one of the best features offering by Twitter to its users. Twitter cards allow users to add rich media to their tweets with a motive to make them stand out of the crowd. Twitter cards are free to use including product cards. However, twitter only offers lead generation cards as a part of its advertising which can be used within promoted tweets.

11. Pin Your Important Tweet

If there is any important tweet which you think getting more engagement from an audience, you can also pin that tweet to the top of your twitter feed. The steps are simple, find that tweet and click on the three dots (available on the bottom right corner of the tweet), and select the option for “Pin to profile page”. Refresh the page and you’ll find your tweet at the top of your twitter feed.

pin-a-tweet-to-profile-twitter

12. Use Appropriate Hashtags

Hashtags play a vital role in order to create a group of tweets for desired discussions. Always try to use a unique and relevant Hashtag so that people can find your discussion without any hassle. Start with preparing a list of relevant Hashtags and people associated with you must aware of those hashtags to start with a discussion.

13. It’s Good To Follow Brand Influencers

If you want to get heard, start listening first. There is no good way to get followers other than start following people first, until unless you are a celebrity or a business tycoon. Don’t be in hurry while you are selecting who to follow or follow back.

Get in touch with your industry brand influencers or advocates and follow them. Don’t be getting overwhelmed to follow people, twitter can disable the follow option once you jumped off twitter follow limit.

14. Create A List of Your Industry Experts

Twitter offer you the feature of creating lists to add people of relevant industries and allow you to manage accounts you follow into assigned stacks. Start creating public lists of brand influencers and industry accounts in order to build the database for your customers and brand endorsers.

15. Use Twitter Analytics

A promotion activity of your company account on Twitter has no value without tracking its performance. Twitter analytics allows you to get latest updates and stats about your twitter promotional efforts on a regular basis. Here you can track, analyse and optimize your tweets and reach in a very simple way as twitter analytics dashboard will provide you a real time view of your account.

twitter-analytics

Conclusion:

When it comes to market your company via Twitter, there are many ways to take benefits from your company Twitter account, but keep remembering, first impressions are everything. Also, playing with 140 characters is something very challenging in order to engage your audience, but on the other hand it can be good and beneficial to your company if you learn to use this character limit as a part of your marketing content strategy.

9 Tips Google-Adwords-Quality Score

9 Tips To Improve Google Adwords Quality Score

9 Tips Google-Adwords-Quality Score

(Image Source: thesearchagents.com)

In my previous article, I have covered topic on how to write best adwords ads copies , and today we’ll go to cover how to improve Google Adwords quality score in this easy step by step article. There is no doubt that adwords is indeed a best platform to reach potential customers with targeted keywords as per your industry need. But, when starting your PPC ad campaign, it’s very essential to place your ads on best position in order to get enough clicks from users.

A higher ad position on search page results to a good click through rate for a triggered search query. But what if you have to pay high cost per click to get top rank? This is a common misconception among people using Adwords that getting top rank leads to pay more per click. Well, ads positions are totally based on Google “Ad Rank” method.

Ad Rank basically based on two important factors, the maximum bid (cost) you willing to pay per click and “Quality Score” of your keywords and ads. A good quality score for your Adwords campaign allow you to get a top ad rank for less cost.

Your Adwords quality score calculated by Google for each of your keyword dynamically, including various factors such as how relevant your targeted keyword is to your ad copies serving to users for a search query.

So, let’s give a try to these 9 simple steps to improve Adwords quality score.

1. Generate A List Of Relevant And Targeted Keywords

While working on a PPC campaign, it is very important to set focus about what you want to achieve with your campaign. Don’t get overwhelmed about driving traffic to your site without even knowing what action you actually want from people to take when they visit your site. If you’re offering various products or services, don’t forget to make a relevant list of targeted keywords around them to brainstorm how people will make a search for products and services you’re providing. Sometime it is known as a best practice to ask people around you that on what search terms they will search for these things. Now, take this list to Google Keyword Planner or any of the tools you use for keyword researching and find possible keywords around them to make a group of them. Also, give a close look to the keywords not relevant to your target search terms to use them for negative keywords list later.

2. Separate Targeted Keywords Into Ad Groups

Once, you have done with your keyword list, move to assemble them in different ad groups according to their themes. Such as, keywords around “Commercial Photography” must be put in different ad groups, same as make a separate ad group for keywords around “wedding Photography” respectively. Also remember, themes could be grounded on many diverse concepts such as product attribute, product type, geography etc.

Google adwords-ad-groups

(Image Source: wordstream.com)

3. Make Relevant Ad Copies For Each Group

After done with ad grouping of keywords as per their theme, pay attention to create amazing yet relevant Ad copies based on the theme of your keywords. Don’t forget to think about the relevancy of the keywords that how these keywords are going to match with the ads you are going to create, as this the key point of an ad group where your ad copies must interact with your keywords.

4. Test Your Ads With Multiple Ad Copies

Adwords ad-copies-test

(Image Source: webwisebusiness.co.uk)

Though, you know how to write Adwords ads copies, even if you are writing your ads carefully, still it is very important to test your ad copies with multiple ads as some will perform far better than other ad copies. It is recommended by experts to run at least two ad copies at the same time to monitor which one is performing well. The best practice to monitor your ads is to keep your ad rotation settings to “Rotate: Show ads more evenly.” Through this setting, Google Adwords will give chance to appear your ad copies on search result equal, which will eventually let you know about better performing ad.

Google Ad-rotate setting

(Image Source: trada.com)

5. Make A User Friendly Landing Page

Offer a “User Friendly Landing Page” to the visitors is another most important factor to improve quality scores. When you all set to go to create a landing page, make sure that your content and design is reliable with both of your ad copies and keywords. Make sure to use targeted keywords in headers, title tags and content.

landing-page-examples

(Image Source: instapage.com)

6. Deliver What Users Looking For

People are good at online searches and are very well clear with the things what they are looking for, so make it sure to deliver them exactly what they are searching online. Even, if content, keywords and ad copies of your campaign are relevant, but user’s don’t find any solution to what they are looking for, they will leave your landing page which will eventually lead to a high bounce rate and affect quality scores as a result.

7. Keep A Clear And Easy Approach

When your targeted customers lands on your page through your ads, don’t make them confuse with lots of fancy graphics or text as graphics may increase the load time of your site. Instead, keep a realistic and simple approach with point to point solutions for their queries and also don’t forget to put a call to action in order to get conversions.

8. Try To Perform A/B Testing

A/B testing is a very well-known word in the paid marketing vocabulary. Creating a single landing page to get best results is alone not enough to achieve your PPC campaign goals. It is recommended to go with two different sets of landing pages to settle down with a better one for the purpose of your advertising goals. Even, if you don’t have that much of time to perform A/B Testing, you can try experimenting with landing page layout, content and appearance as small changes from you can put a huge impact in order to bring conversions.

Adwords AB-testing

(Image Source: padicode.com)

9. Track Campaign Performance

Tracking your PPC campaign is a very important task to keep maintains your campaign performance. Thus, it is recommended by experts to implement Google Analytics or any third party tools in order to monitor your campaign performance on a regular basis. Continues practice with these tips will eventually improve your campaign quality score, cut down your PPC campaign cost and increase conversion rates.

You May Also Like To Read:

12 Google Adwords Tips To Manage A Small Budget Campaign

6 Hasty Tips to Improve AdWords Click Through Rate (CTR)

Tips to manage google adwords

12 Google Adwords Tips To Manage A Small Budget Campaign

Marketing your small business through Google Adwords with a limited budget has always been a big struggle for the people who are looking to achieve better ROI for their business. Renowned Google Online Advertising program, Google Adwords, offers businesses to display their ads in front of targeted customers looking for desired services or products online.

Although, you can get started with Adwords accounts as low as $3 or $4. But how to get better results with Google Adwords within a small marketing budget?

Google Adwords known as CPC (Cost Per Click) model, so you’ll get charged whenever a user makes a click on your ad. But, will you able to compete with big companies if you only have to spend $100 a month on Google Adwords?

Google Adwords can be useful for small budget businesses if they managed it carefully, Here are 12 Google Adwords tips to leverage a small budget campaign.

1. Adwords Campaign Objectives

Before you all set to start with Google Adwords Ad Campaign, don’t forget to clarify your campaign goals, whether it is to drive more traffic, target a list of specific keywords, or to compete with your competitor  as a part of marketing stunt.

2. Focused On Google Search

If you are spending a small budget for Adwords campaign, it is recommended to stay focused only advertising on the Google Search Network. Though, Google search partners and Google display network can get your business some leads, but they are not as much efficient and qualified than Google search. So, start with Google search network first.

google search

(Image Source: i2.cdn.turner.com)

3. Right Keyword Research

Placing bids for generic keywords can lead to very high CPC. So selecting right keywords for your campaign is very important on a small budget. In order to get best results, always try to bid on unique and long tail keywords to effectively achieve your goal on a small budget. Also, don’t forget to use your analytics account to find out organic searches coming to your website. Google keywords planner can also be an effective tool to get the right keywords for your campaign.

adwords keyword-research

(Image Source: blog.ispionage.com)

4. Geographical Based Targeting

Google Adwords offers you the ability to show your ads only to users searching for some services or products from a specific location. You can target your PPC ads by a specific city, area, zip code or even a radius targeting around your business location.

This will eventually help you to target your ads only to people near the service area of your business. You can also try by sending special coupons or deals to targeted users while they are on their way to buy or get services around your business.

geographic targeting-adwords

5. Use Keyword Match Type

In order to keep your Adwords budget in control, take a move by selecting right keyword match type as an exact match or phrase match. Let’s talk about the graphic design industry, choosing the exact match type such as [graphic design company] will not display your ads for search terms like “graphic design company” or “graphic design agency”.

Targeting keywords like “graphic design company India” will get you sufficient impressions and clicks at a lower bid price. So, if you are running a small or medium business, these match types will be helpful for you.

6. Proper Ad Scheduling

Ad scheduling is the best way to show your ads to users only at specific times or days. If your business working hours are only from 10am–6pm, then there is no need to show ads during non-business hours in order to get positive results.

You can also take advantage of more advanced ad scheduling with the ability to run or stop ads during peak hours or a slow time/day. You may want to show your ads during peak hours as this is the time where conversion rate will be higher. On the other hand, you could attract users by showing ads for coupons and deals during slow hours as per your business type.

Ad schedule-Adwords

(Image Source: mediagraphixpr)

7. Add Negative Keywords

Some of you may think what Negative Keywords is all about? Well, Negative Keywords are known as those keywords which are not relevant or are off topic to your business search terms. Thus, it is very important to add a list of those negative keywords to your campaign.

Also, it is recommended to regularly update negative keywords if you are working with broad match and phrase match type. You can find those irrelevant organic search results in Google Analytics account or even in Adwords search results like this image below.

Keywords search terms-adwords

8. Concentrate on Ad Position

When it comes to targeting an Ad position, it is not always necessary to be on top of the ad result to get noticed by the users. Even, if you are appearing on top 3 positions, you will eventually increase the chances of getting clicks by irrelevant searches. Thus, it is necessary to write good Adwords ad copies in order to grab user’s attention within a small or low bid on keywords.

9. Take Benefit of Your Brand Name

Using your brand name is a good practice to grab user’s attention if people know your brand well. Even, if you are new to the market, you can also leverage your brand name by putting them in your ad copies to build a brand name progressively. Bids on brand name as a keyword won’t charge you higher and therefore easy to fit in a small budget.

Mediagraphixpr-pr agency in delhi

10. Landing Page Optimization

Optimization of landing page plays an important role to achieve a good quality score and lower bid rate as a result. A good landing page must be user friendly and build on parameters of relevant content, originality and information. Always remember, you’ll waste your money if you are not going to optimize your landing pages to get the best conversion rate.

LandingPage-optimization

(Image Source: theseoportal.com)

11. Achieve Good Quality Score

Achieving a good Quality Score for your targeted keywords is always important, which depends on your Adwords click through rate. The quality score of a keyword is majorly depends on 3 factors, your targeted keywords, relevant ad copies and a user friendly landing page experience.

Thus, it is recommended to improve Adwords click through rate for your ad copies to get best Quality Score for your targeted keywords. The position for your ad is determined by the CPC you willing to pay and your quality score:

Your Ad Position = CPC x Quality Score

If you’ll achieve to get a high quality score, your ads will get a higher ad rank with a low CPC.

12. Use Ad Extensions

If your ads getting a higher ad position on the top of the search results, then, you can add relevant ad extensions to your ad copies in order to grab more attention of user’s. You can add details such as location extension, special offers and deals, site links, business phone number, review extension, callout extension or app extension as per your business need.

Adwords ad extensions

Adwords Click Through Rates-CTR

6 Hasty Tips to Improve AdWords Click Through Rate (CTR)

What is Click Through Rate (CTR)? I know many of you are very well aware of CTR, but for those who are not so much familiar with the term CTR or just started with Google Adwords, the term CTR or Adwords Click Through Rate means that how much clicks your ads getting on impressions while showing on search result.

There are lots of reasons to improve Adwords click through rates. You might need to increase CTR to help drive more traffic to your site, gain better Quality Scores, or achieve visibility for a new service or product.

But wait a minute, raising click through rates here doesn’t mean raising conversion rate. You might be even decreased conversion rates with ads. However, we are making a move with focus on raising click through rates rather than focus on how it touches other metrics.

As usual, this is all about testing for yourself to keep an eye that what helps to achieve your overall goals. Here are some 6 Hasty Tips to Improve AdWords Click Through Rates (CTR) in no time.

1. Extended Headlines

There is no doubt that extended headlines of your ad copies on top search results get more clicks than normal headlines. This is one of the best ways to improve click through rate of your ad copies. You can make your ads stand out by just putting a relevant “punctuation mark” at the end of your description line 1.

Just look at the ad sample below:

click through rate-ad sample

ad copy-mediagraphix

Here, as you can see I have just ended description line 1 with a relevant punctuation mark. When I did so, the description line 1 of my ad copy extended as a headline.

2. Add Sitelinks

Adding sitelinks in your ad copies provide an extra weightage to your ads. Sitelinks are a kind of extension itself, but there is one difference between sitelinks and other extensions. Other extension can’t show additional extension with your ad copy, but with sitelinks, you can put additional links or tabs showing other benefits and also navigate to your site straight from the ad copies.

Adwords ad copy-Mediagraphixpr

Adwords ad copy-Mediagraphixpr

3. Use Trademarks

Though, competition is high today and there are lots of options available in the market to choose from, but still many consumers are brand conscious. Whenever, someone looking for a brand in their search terms they would more like to see that brand name in your ad copy. But always be careful of the legal possibilities about trademarks while adding Trademarks in your ads.

Trademark use-Adwords ad

(Image Source: s3.amazonaws.com)

4. Use Negative Keywords

In order to improve Adwords ads click through rate (CTR), adding Negative Keyword list to your assigned ad groups or campaign will help in decrease chance of irrelevant traffic from related but unwanted searches. In simple words, adding negative keyword helps in exclude ad copy from appearing on search result with inappropriate search terms.

add negative keywords

(Image Source: intertwinemarketing.com)

5. Use An Ad Extension

Use of an ad extension is a simple yet useful way to improve click through rate of your ad copies. It also helps in getting chances of good conversion rates as well. Ad extensions help you to show more information or states with your ads to make it stand out of the crowd and increase the chance to get more clicks. This additional information can be product features, any offer and benefits. One can add extensions for social, products, contacts and local.

click through rate-ad sample

ad copy-mediagraphix

As here you can notice, I have used call out extension for the ad copy which is showing features and USP’s of the services.

6. Offer Some Freebies

I don’t think so if someone doesn’t want something for free. If you put something in your ad copy that’s you offering for free will be an added advantage in order to get more clicks which will eventually increase click through rate of your ad copies.

A freebie can be anything like a free gift, a free consultation, a free buy one get one offer. That will really work. But remember, this all is like testing for your ad copies, sometimes word free works, sometimes they do not, it’s all up to your industry or service type. Sometime people would love to go with values and better services rather than to get something free. So keep trying with your ads.

Hope these ideas will help you to achieve better click through rates for your ads. However, it is recommended to always keep testing with your ads and ad variations to achieve goals.

Featured Image-Adwords

5 Easy Tips For Writing AdWords Ads Copies

If you are new to an amazing platform of Google Adwords and looking to promote your product or brand through paid mediums on search engines, then you are on the right platform to sell your services and products.

Though, Adwords is a good place for conversions and leads, but competition is much higher than what you have expected in order to achieve your goals. It is very important to make sure that you are showing relevant ads to your target audience.

But how to make an awesome ad copy which look great to stand out from the crowd? The basic format for the ads is common where an ad copy has four lines of texts to use and each line have different character length. Such as an example below:

Google Ad Copy Format

 

Here are some simple yet useful tips to follow while you are going to start with your ad copies.

1. Use Relevant Keywords In Headline

Putting keywords is your ad headline is the best way to serve the people with relevant ad copy as per their search term. Use of keywords in headline also boosts ad relevancy with keyword as it uses a large colored font when it appears in Google search page. As you can see in this picture below that the search terms also get bolder when it appears within your ad copy. Also, don’t forget to capitalize the first letter of your keywords within headline as it gets your ad noticed, but don’t make whole headline capitalize as it will violate Google text ad guidelines.

mediagraphixpr-Google ad

 

As you can see I am bidding on the key term ‘PR Agency’ so I have placed this keyword in the headline and again put the term PR in the ad copy as well.

2. Highlight Benefits, Not Features

It’s often come across on the search page that sometimes people are more interested into highlighting features instead of product or service benefits. In order to get more potential clicks from the targeted audience, highlighting benefits can help you out. For example, if you are selling a headphone, you can write “Listen Supreme Sound” instead of saying “In line remote & Mic”. Putting words this way create a realistic approach and help to make readers feel more involved with the product or services you are offering to them.

3. Use A Unique Call-To-Action

When you are about to complete your ad copy, don’t forget to use an appropriate and unique “Call To Action” which finally grabs the attention of the user. Also, don’t put that same traditional terms such as click now or buy now etc. always try to put something eye catching and attention grabbing with some urgency as well, Such as “Call Experts Now” or “Grab the offer”.

Call to action-ad copy

4. Use Figures in ad copies

Nothing boosts sales other than figures. If your ad copy consist any discount, or your product or services have won any awards in past or present, or are ranked no. 1 in your domain, you should leverage it. This will eventually help to build trust in your ad copies, company and services.

Adwords ad copy figures

This ad copy is full of figures and stats such as 500 business cards for $8.50, 4.7 star rating. These figures all help to create an ad stand out of the crowd.

5. Make your URL Unique & Readable

Never use the full title of your linked page. Always make your URL neat and clean to get readable by users and Google as well. Instead, this is another great way to put your keywords.

Example:

Bad URL: yoursite.com/products/newproducts/niceproduct/30%

Good URL: yoursite.com/nice-product

 

Although, these are a good way to improve your ad copies to get better results in search results, but always keep in mind that adwords is all about keep testing with your ads and keywords for better results. Give a try to these quick tips and make your ad copies stand out of the crowd.

 

digital-marketing
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How Digital Marketing Helps a Business in India

 

digital-marketing

Today, we stand in a world of information technology, where the medium of communication is rapidly growing day by day with digitalization being introduced to every aspect of life. A large population on this planet uses these methods to stay connected virtually with everyone keeping themselves updated with what is happening around them and the world.

For over a decade, need for digital technology has spread like a wildfire. This day, most of our needs are being catered by internet, be it shopping, looking for news updates, staying updated on technological advances or a simple search for a restaurant nearby. These necessities have given an immense rise to digital marketing.

What is Digital Marketing?

Digital marketing is not only a term; it’s about using several mediums of electronic media to communicate. In simple words, digital marketing is a process of using electronic media such as mobile; computers, television, radio and internet to stay connect with customers in a personal and timely approach. Digital marketing is not held back by geographies as it reaches 80% of web users across the globe.

digital-marketing-india

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Need of Digital Marketing

With introduction of digital marketing in India, it redefined the way we used to market products. Now people have an ease to access any information at any time and from any place of their convenience.

According to a report by IBN Live, there are approximately 55.48 crore mobile users in India with an estimate of 14.32 crore with active data connection. This makes India the second largest internet and mobile user population in Asiatic region, which is growing very progressively.

Today digital marketing is the best way to promote any brand or product as compared to traditional marketing. It offers such methods where an organization can easily analyze their day to day marketing activities and campaigns and monitor them efficiently. Digital media is comparatively cheap, offers an easy-to-reach approach to every kind of business, whether it is big or small in size.

Need of Digital Marketing for Small Businesses

Marketing and promotion is the very first need of every business to make consumers aware about their services and products. If the consumers are not aware of a company and its products, they will not get a chance to buy it. And this would contribute to company’s inefficiency of acquiring potential customers.

For big brands it is easy to promote themselves through television ads or with well-known celebrities on a higher level, but this kind of investment might not be feasible for a small business or a start-up and this is where digital marketing plays a crucial role. Digital marketing offers cheap and compatible platforms to small business owners to promote their services. Thus, many small businesses opt for digital marketing strategies as a medium of promotion for the low cost, high visibility and wide reach it promises.

Digital-marketing-for-small-business-india

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Challenges in Digital Marketing

Consumers are more aware of the changing trends of market as they are the ones who choose and set the trends. They are least interested in what your brand says and more interested in what their friends, media and other say. This is called word-of-mouth marketing.

Every consumer has their own way to communicate with a brand; people choose multiple channels and devices as a source of medium to get aware about new products and services. This makes it important to choose the right digital marketing method to target consumers. It is also equally important to make a good reputation and win trust of your customers. One mistake can leave a negative impression on your consumer. As every consumer wants special attention, it requires efforts to keep in touch with consumers at same time.

Digital-Marketing-for-Small-Business

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Benefits of Digital Marketing

For small businesses, digital marketing can be the right medium to drive new consumers and sales through websites, social networking, video and mobile marketing. Moreover, companies can plan their online marketing strategy for low cost and can earn good revenue by customizing their advertising costs – acquiring more customers.

Apart from this, it is the best way to go viral! Virtually, everybody is online on some or the other social networking platform. With the right use of integration between the platforms and a good campaign you can drive some serious acquisition.